OFFERING THE RIGHT OPTIONS
1) Always Lead with MODERN FIT Bands: MODERN FIT bands are renowned for their rounded edges, lower profile, and substantial weight, making them an ideal pick for customers.
Tip: Emphasize the elegance and comfort of MODERN FIT bands, highlighting their popularity amongst customers.
Extreme Comfort: With a 2-millimeter thickness, these rings offer exceptional comfort and are a preferred option for those seeking a premium, high-quality piece of jewelry.
Durability: Thicker gold wedding bands are often more durable and less prone to bending or warping compared to thinner bands.
2) Prioritize Platinum for White Bands: Platinum bands offer customers an enduring product of premium quality and timeless elegance. They are an excellent choice for those seeking a white wedding band and serve as a valuable investment.
Tip: Emphasize the qualities that make platinum stand out!
Platinum is the Noblest Rare Precious Metal: Mention the prestige associated with platinum, symbolizing luxury, and exclusivity.
95% Pure: Emphasize the high purity of the rings: PLATINUM: 95% PURITY & 5% ruthenium compared to:
18K: 75% purity
14K: 58.30% purity
18K: 41.7% purity
White Through and Through: Highlight that platinum remains white over time, retaining its stunning appearance and elegance.
Hypoallergenic: Mention that platinum is hypoallergenic, ensuring it's a safe choice for those with sensitive skin (nickel-free).
Durability: Platinum doesn't wear down, lose its material over time and requires little upkeep making it a long-lasting investment
The significant weight difference between a platinum ring and a 14k gold ring of the same design is primarily due to the higher density and greater purity of platinum compared to the alloyed 14k gold, making the platinum ring almost twice as heavy.
3) Prioritize 18K Gold for Yellow Bands: When assisting customers looking for yellow bands, begin by recommending 18kt gold for its superior luster, higher purity and significantly greater value as an investment compared to 10KT or 14KT options.
Tip: Emphasize the qualities that make 18k gold band stand out!
Superior Quality: Begin by explaining the exceptional quality of 18KT yellow gold and its value as a long-term investment.
Richer Color: Highlight the fact that 18KT yellow gold offers a more luxurious and radiant shine compared to lower karat options.
Higher Purity: Stress the remarkable 75% purity and overall quality of 18KT gold, showcasing it as a top-tier choice.
4) Offer 14k Gold Band: Of the client is looking for a more budget-friendly option without wanting to compromise on quality, 14K gold band is the perfect choice. We always recommend opting for a thicker band for its extreme comfort and exceptional durability.
5) Prioritize 18K Gold for Yellow Bands: When assisting customers looking for yellow bands, begin by recommending 18KT gold for its superior luster, higher purity and significantly greater value as an investment compared to 10KT or 14KT options.
Tip: Emphasize the qualities that make 18k gold band stand out.
Superior Quality: Begin by explaining the exceptional quality of 18KT yellow gold and its value as a long-term investment.
Richer Color: Highlight the fact that 18KT yellow gold offers a more luxurious and radiant shine compared to lower karat options.
Higher Purity: Stress the remarkable 75% purity and overall quality of 18KT gold, showcasing it as a top-tier choice.
6) Offer 14K Gold Band: If the client is looking for a more budget-friendly option without wanting to compromise on quality, 14KT gold band is the perfect choice. We always recommend opting for a thicker band for its extreme comfort and exceptional durability.
MORE TIPS
1) Ask about the fiancée’s engagement ring: Many couples prefer to have matching or complementary wedding bands. By knowing the metal of the engagement ring, you can recommend wedding bands that will perfectly match in terms of color and style, ensuring a harmonious look for the couple.
2) Offer the best product: Never assume the customer’s budget; always present the best option.
3) Emphasize longevity and durability: Point out that heavier and thicker rings are generational pieces built to last.
4) Upselling: Increases the store’s overall profit by maximizing each sale.
This technique encourages a customer to purchase additional or more expensive items, compared to their initial purchase. The goal is to increase the total sale value and increase the store’s profit.
5) Offer Platinum for White Bands.
6) Offer 18K for Yellow Bands.
7) Cross-Selling from Bridal: Bring your bridal customers over to the case after they have viewed or closed the bridal sale and remind the man that he will need a wedding band. The MALO assortment you have will help him to come back to your store when the need is there.